“What if I told you I found a little-known event management platform that consolidated all of my venue’s ticketing services – and created completely new streams of revenue while doing it?”
If there’s one thing I’ve learned from running a repertory theatre, it’s that the event industry can be pure chaos.
There are non-stop scheduling challenges, client issues, and building repairs to deal with – all while trying to keep track of several different tasks on several different platforms, from ticketing to seating to scheduling to promoting.
Then mix in the unpredictable trials that 2020 brought. Trying to hit your sales marks, while dealing with a significantly reduced staff, just as vendors start to go out of business left and right – it’s enough to make anyone quit the game.
Governments shutting down all shows, people too scared to go to events – it was a living nightmare. I seriously didn’t know what I was going to do. I was waking up in the middle of the night in pools of sweat, wondering when someone would pinch me and wake me up from this horrible dream.
Luckily, we were able to scrape out of 2020 alive, but it was far too close for comfort.
As event sales started picking up again, I started running into the same issues of disorganization across my vendors and struggled to catch up to the level of ticket sales needed just to survive, let alone get to where we were financially before 2020.
It was terrible.
But just as things were getting to its lowest point, I found out about a little-known hybrid event platform [link to sales page or sign-up page] that changed everything for my theatre.
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Let Me Tell You About the Event Management Platform that Saved My Theatre
I found out about this unique system from a friend of mine who had moved to Hungary about seven years ago. We were having our yearly “reunion” over Zoom.
We had met years ago through a common connection in the industry and bonded over the fact that we both worked in the event management field. I managed a local theatre, and he was the promoter of a very popular small performing group in the same area.
As we cheers’d drinks over the camera and started catching up, we naturally landed on the subject of our work. I ended up spilling my guts about the struggles and stresses that came with running my beloved theatre through the pandemic.
I told him how we had barely made it out of 2020 alive and how I needed to better prepare for whatever might come next.
He listened thoughtfully and nodded at all the right times. After I finished, he said, “I totally understand. Last year was hard on all of us in the industry. But we’ve been using a new platform to manage our shows over here – and it has been a complete lifesaver.”
“A new platform?” I asked. “What do you mean?”
“It’s called Interticket. It’s a hybrid event ticketing platform that lets you manage your entire event’s ticketing, all in one integrated system. We originally started using it to consolidate our ticketing sales, but the best part about it is that it has helped us create completely new streams of revenue to bolster our bottom line.”
“Seriously? What new streams of revenue?” I asked.
“Online streaming for our shows. After live events were limited by the government, our shows were selling out quickly because of the tiny capacity we were allowed to have because of social distancing. But thanks to Interticket, we were able to stream live to three times more people than our venue can even hold.”
He continued, “The best part was that we started experimenting with selling our older performances as well…and people were actually buying them. We were making ticket sales without even putting on new shows. Not only were we amazed that people were willing to pay to watch these, but we were getting rave reviews from customers saying how much they loved being able to enjoy the performances from the comfort of their homes.”
I couldn’t believe what I was hearing. It sounded too good to be true.
“This last year has almost been a blessing in disguise for us,” he finished. “It led us to find Interticket.”
Minutes after our conversation, I found myself on Interticket’s website.
The Future of Event Management
Interticket is a revolutionary platform built specifically for venue owners, event managers and performers of all kinds. It offers a variety of solutions that you can customize according to your needs.
For starters, you can:
[insert picture of Interticket dashboard]
- Organize all of your events onto one, easy-to-manage platform
- Interticket boasts an easy-to-use but extremely diverse system that can manage everything your event needs, from ticketing to seating to audience management to promotion
- Sell tickets to stream your events to create a completely new COVID-proof stream of revenue
- Reinvent what it means to “sell out” your show. Stream your events live and sell tickets to create completely new streams of revenue
- Perfect for concerts, theatres, ballet, performances, events and podcasts
[insert picture of seat chart customization]
- Create customized seating charts with professional chart building tools
- Create amazing layouts that can automatically assign customers to seats from the point of sale.
- Scales perfectly from small, intimate venues to 100k seat stadiums
[insert ticketing-related picture]
- Create as many ticketing types as you can imagine
- Manage single event tickets, season passes, discounts, group tickets, gift cards, VIP cards, and even privately labeled credit cards – all of which can be printed physically or delivered virtually to their mobile phones
Is This Really Different From Other Ticketing Platforms?
To be honest, I was skeptical at first. I’d heard about streaming and how it was supposed to be the next big thing in event sales, but I just didn’t get it. Would people really be willing to pay to watch events online?
Either way, I was already sold on the idea of consolidating my whole ticketing process onto one platform. That alone was worth giving it a shot.
After using it for a couple months, I can honestly say it’s been absolutely amazing. It’s been a relief to be able to have all of our ticketing combined into one platform that’s so easy to use.
Our whole staff is trained in using Interticket and our managers have easy log-in credentials to manage the whole process quickly. We can even use Interticket’s scanning app to monitor access entry in real time by scanning the barcodes from customer’s phones!
[insert picture or graphic of log in process, dashboard, or scanner app]
On top of all of that, whenever we’ve had even the smallest issues, Interticket’s back-end support has been absolutely amazing. Just by using Interticket, I feel like I’ve gained an entire department handling my ticketing services.
Because of their incredible customer service and the efficiency of the platform’s sales and admissions process, I haven’t even needed to hire back the staff members we lost last year.
It honestly feels like I’ve been given something that’s hard to attain in the event industry – a feeling of relief and (some) peace of mind.
And best of all, we’ve begun testing live-streaming for some of our events, and it’s slowly been a success so far. For one of our bands that sold out the venue last month – we did the impossible – we sold more tickets than our original capacity by selling streaming tickets.
[picture of live show / live streaming]
Before, I used to see the capacity of my theatre as a hard cap of what we could sell in a night. Interticket has completely broken through that ceiling and given us completely new streams of revenue.
I’m not kidding when I say this kind of platform is the future of event management.
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What Next?
If you’re a venue owner, an event organizer, or a performer of any kind, you need to ask yourself what it’s costing you to not be using Interticket for your venue’s needs.
What’s the difference between filling your venue every night and not filling it?
What’s the difference between capping sales after selling out, or selling 200 more livestream tickets remotely?
How much time are you wasting by not having all of your ticketing systems consolidated?
How much stress are you building from dealing with too many separate systems?
Interticket’s hybrid ticketing platform has not only helped consolidate all of my ticketing needs into one adaptable system, but they’ve also given me a completely new stream of revenue that I never before thought could be possible.
Right now, trying out their system is completely free – but I heard it might not be free forever.
Don’t waste another second. Get to Interticket and sign your venue up today.
